txtsignal recently provided mass text messaging services at the grand opening of OUE Skyspace LA, California’s tallest open-air observation deck. The event featured a 360-degree panoramic view of Los Angeles and included the famous Skyslide—a 45-foot glass slide suspended 1,000 feet above ground.

A Star-Studded Event

The launch weekend block party drew over 20,000 attendees, including A-list celebrities such as Kim Kardashian, Kendall Jenner, Usher, Calvin Harris, and Snoop Dogg.

Real-Time Communication

Throughout the event, txtsignal sent real-time text updates to guests with “event updates, prize announcements, and notifications about performance times.”

How It Worked

The service allowed organizers to:

  • Collect mobile numbers through text, Facebook, or Twitter opt-ins
  • Enable registration by texting a keyword to 94033
  • Send segmented messaging to different groups with customized content
  • Provide staff with instant communication capabilities for addressing issues discreetly

This high-profile event demonstrated the power of SMS for large-scale event coordination.