SMS text marketing serves as an effective internal communication tool for college music programs. Tyler Junior College’s Director of Bands, Jeremy Strickland, highlights the platform’s utility for coordinating large groups of musicians.
Why SMS Works for Music Programs
Strickland notes that “txtsignal is quick, effective, and easy to use” and observes that students prefer receiving messages via text over email. The college uses the service extensively during football season, sending 5-10 messages daily across 5-6 days weekly.
Flexible Organization
The platform allows organizations to segment contacts into multiple lists or broadcast to everyone simultaneously. TJC uses it for:
- Schedule changes
- Event notifications
- Fan communications during performances
Long-Term Value
Strickland discovered txtsignal through a youth ministry forum and has been using it for nearly eight years. During off-season, the band still distributes approximately 10 texts weekly.
The Student Preference
Students check their texts far more reliably than their email. For time-sensitive communications about rehearsals, performances, and schedule changes, SMS ensures the message gets through.