Seattle’s iconic Space Needle landmark has integrated SMS messaging to enhance visitor experiences. The 500-foot structure, standing as “the largest-volume building on earth,” provides panoramic 360-degree views of the cityscape and surrounding mountains.
The Experience
The observation deck features the rotating SkyCity Restaurant, which revolves as diners enjoy breathtaking vistas. Visitors can now download the Space Needle’s mobile app through a simple text message, making the experience more interactive.
Sky High Selfies
The site encourages guests to capture “Sky High Selfies” on the outer observation deck, described as the venue’s “ultimate photo op.” The building contains 848 steps to the summit, though an elevator provides an alternative ascent.
SMS in Tourism
The Space Needle partnered with txtsignal’s SMS marketing platform to guide sightseers throughout the facility. This demonstrates practical application of text-based technology in hospitality and tourism—meeting visitors where they already are, on their phones.