SMS marketing is “a permission-based form of marketing that uses text messages to send promotions or updates.” This approach requires customer opt-in and is effective for driving immediate purchases and loyalty.
Comprehensive Glossary
Key Concepts
- Acquisition rate: The rate at which new subscribers join your list
- Alerts: Time-sensitive notifications sent to subscribers
- Autoreply: Automatic responses triggered by keywords
- Bulk text messaging: Sending messages to large groups simultaneously
- Call-to-action: The specific action you want recipients to take
Technical Terms
- Common Short Codes: Shared short numbers used for SMS campaigns
- Multimedia messaging service (MMS): Messages that include images, audio, or video
- Real-time messaging: Immediate message delivery
- Scheduled messaging: Pre-planned message delivery at specific times
Compliance Elements
- Opt-in/opt-out mechanisms: Required subscriber consent processes
- Privacy protections: Safeguards for subscriber data
- Spam prevention: Measures to ensure compliance with regulations
Performance Metrics
- Click-through rate: Percentage of recipients who click links
- Redeem rate: Percentage of recipients who use offers
- Segmentation strategies: Dividing subscribers into targeted groups
Understanding these terms is essential for running effective SMS marketing campaigns.