SMS text messaging is essential during crises like COVID-19 for delivering timely, accurate information while preventing panic.
Three Key Reasons SMS Excels in Emergencies
Universal Accessibility
Unlike social media platforms or downloadable apps, SMS functions on any phone type—smartphones or basic devices—without requiring additional software. This makes it the most inclusive communication channel available.
Superior Reliability
SMS has a minimal digital footprint and works reliably whenever cellular tower connections exist. During peak network times, messages still arrive, whereas data-dependent platforms (Teams, Slack) become unreliable.
Clarity and Durability
SMS delivers identical messages simultaneously to all recipients, preventing information degradation. Messages remain stored on devices as a permanent reference point for updates.
Essential Service Features
Crisis managers should prioritize providers with:
- 10+ years operational history
- Enterprise-grade, short-code SMS capabilities
- Bi-directional messaging for feedback loops
- URL-shortening functionality for detailed resources
SMS text is the fastest, most universal, most reliable, and most accurate way to coordinate with any sized group during emergencies.