This article provides guidance on leveraging holidays for small business promotion using text message marketing.
Three Key Promotional Strategies
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Create holiday-specific discounts or offers - For example, offer a free scoop of ice cream with their meal for National Ice Cream Day
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Offer incentives tied to customer participation - Such as discounts for pet owners on National Pet Day
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Run giveaways or limited-time offers - Text-to-win campaigns attract participants and grow your subscriber list
Holiday Calendar
The year is full of promotional opportunities beyond major holidays. Consider:
- Food-related celebrations: National Donut Day, Hamburger Day, Pizza Day
- Fun observances: Talk Like a Pirate Day, National Trivia Day
- Awareness days: Earth Day, Small Business Saturday
- Major holidays: Christmas, Thanksgiving, Valentine’s Day, Fourth of July
Why It Works
Holidays give you a reason to reach out to your customers with relevant, timely offers. Text message marketing ensures your promotions are seen immediately, driving foot traffic when you need it most.