Osborne Baptist Church implemented a 40-day prayer campaign in April 2018, leveraging text messaging to deliver daily prayer prompts to congregants. The initiative aimed to deepen prayer practices and strengthen spiritual connection.
The church utilized txtsignal’s platform to schedule and distribute consistent prayer messages. The campaign exceeded expectations, garnering over 400 sign-ups within the first weekend and nearly 600 by week’s end. Congregants shared the texts on social media and reported that messages proved timely and spiritually beneficial.
Key Advantages
Key advantages cited included low participation barriers—members simply received texts without visiting websites or tracking physical materials. Church staff appreciated the platform’s intuitive interface, scheduling capabilities, and analytics features that tracked subscriber growth and message delivery success rates.
Cultural Relevance
The church emphasized that incorporating digital communication tools demonstrated cultural relevance and commitment to meeting people where they already engage—through their smartphones. This approach allowed the faith community to integrate spiritual development with contemporary technology practices.
Author: Anna Gibson, Media & Production Director, Osborne Baptist Church, Eden, NC