“Your contacts are the foundation of your SMS marketing campaigns.” Here are practical strategies for expanding your texting subscriber base.
Key Growth Strategies
1. Word of Mouth
Employees serve as brand ambassadors by informing customers about opt-in opportunities.
2. Physical Marketing Materials
Table tents, checkout flyers, bag stuffers, and receipts promote list signup.
3. Digital Signage
In-store displays communicate the texting program’s value.
4. Multi-Channel Promotion
Email, social media, and websites extend awareness beyond physical locations.
5. Traditional Advertising Integration
Radio, TV, and transit ads (like bus wraps) drive subscriptions.
6. Outdoor Signage
Sidewalk easels capture foot traffic with promotional offers.
7. Contests
Giveaways and text-to-win campaigns attract participants who opt in.
8. Exclusivity Appeals
Branding as an “exclusive text club” leverages psychological incentives.
Get Creative
Observe customer behavior patterns to develop tailored signup strategies that highlight subscription value. Every touchpoint with your customers is an opportunity to grow your list.