A txtsignal technology professional attended The Special Event conference in Orlando—a major gathering for event industry professionals with over 5,000 attendees. The goal was understanding what event professionals value and whether text messaging could enhance those values.
Five Values Identified
- Communication
- Time Management
- Balance
- Listening Skills
- Relationships
Key Insights
“The real insight was about the people and their relationships. These are amazing people.” The conference featured connections with numerous industry professionals and the Gala Awards ceremony, where an emotional acceptance speech from an established event professional highlighted the industry’s emphasis on human connection.
Connection to SMS Marketing
txtsignal aims to “build communications that cut through the noise” and help professionals:
- Improve communication
- Save time
- Achieve balance
Ultimately, these tools support the relationship-building that event professionals value most. Technology should serve human connection, not replace it.