SMS marketing is an effective communication strategy for businesses.
Permission-Based Marketing
“SMS marketing is unique in that it’s based on permission,” meaning users actively opt in to receive messages. This creates a qualified audience of interested recipients.
Direct Brand Communication
The platform enables direct brand communication, allowing marketers to “send up to 10,000 texts to your list per second” without intermediaries. Unlike traditional broadcast media, SMS provides measurable results with exact redemption tracking and Google Analytics integration.
Effectiveness Statistics
The engagement metrics are impressive:
- 98% of messages read within 2 minutes
- 12-20% redeem rate
- 91% of Americans own cell phones with pre-loaded text capabilities
- Users typically keep devices within reach throughout the day
Why It Works
Text messaging is already the most-used app on every phone. When you send an SMS, you’re reaching people through a channel they already use and trust. There’s no app to download, no account to create—just direct communication with your audience.