SMS marketing provides superior ROI compared to Facebook marketing.
Facebook’s Limitations
“The average organic reach for a post today is around just 6%.” Facebook has become a “pay-to-play platform.” Boosting a single post costs approximately $20 to reach 1,000 users, with costs escalating significantly for larger audiences.
SMS Marketing Advantages
1. Owned Media
Unlike paid social platforms, text message lists represent owned assets with long-term value that businesses control directly.
2. Precise Timing Control
SMS allows marketers to specify exact dates and times for message delivery, whereas social posts have unpredictable visibility windows.
3. Universal Device Compatibility
Text messaging works on every phone since 2005, requiring no app downloads or additional sign-ups.
4. Signal vs. Noise
Text messages stand out as direct communications rather than getting lost in social media feeds alongside unrelated content.
5. No Algorithm Changes
Your messages always reach your subscribers—no algorithm deciding who sees your content.
6. Higher Engagement
98% open rates compared to 6% organic reach on Facebook.
7. Direct Response
SMS drives immediate action with clear calls-to-action.