Business owners facing off-seasons or slow times have strategies available to “move the needle yourself to lessen the effects of an off-season.”
The Five Tips
1. Find Your Day
Identify holidays or events (major or minor) that align with your business. Examples include Pi Day for dessert shops or International Jazz Day for live music venues.
2. Partner Up
Collaborate with complementary local businesses to mutually promote, strengthen community involvement, and boost sales during slow periods.
3. Diversify Your Offer
Use text message marketing cost-effectively during downturns. Shift promotional focus from discounts during peak seasons to incentive-based offers during slow times.
4. Use the Off-Time to Your Advantage
Identify characteristics of slow periods and creatively capitalize on them through targeted campaigns.
5. Generate Off-Season Hype
Build momentum for upcoming peak seasons by maintaining customer awareness and engagement through nostalgic or forward-looking messaging.
The Bottom Line
Text message marketing is a great way to bolster your business performance, no matter the time of year.