This article discusses smartphone penetration in the United States based on a comScore report.

Key Findings

Market Size

“197.4 million people own a smartphone,” representing 62% of the U.S. population of 320 million.

Manufacturer Distribution

  • Apple leads at 42.9% market share
  • Samsung follows at 28.4%

Platform Market Share

  • Android dominates with 53.3% of the market
  • Apple holds 42.9%

The SMS Advantage

The crucial point: every single one of these 197.4 million devices comes equipped with SMS messaging functionality at no additional cost.

This makes text messaging a universally available communication channel. No app downloads required. No accounts to create. No learning curve.

When you send an SMS, you’re reaching people through the most accessible channel available—one that’s already built into every phone they own.